Amarelli has been making licorice in Calabria, southern Italy, since 1731. Nearly three centuries of craft, tradition, and obsessive dedication to a single ingredient: the licorice root.
When Marvis approached Amarelli to collaborate, two of Italy's most distinctive flavour houses came together for the first time. The result is a toothpaste unlike any other: rich, sophisticated, and unmistakably Italian. Deep, earthy licorice, balanced perfectly with Marvis' signature mint freshness.
Some collaborations are good. This one is historic.
Verified purchases from our customers across India.
"I love licorice and when I found out Marvis made a licorice toothpaste with Amarelli I had to try it. It's genuinely sophisticated — rich, deep, and the mint keeps it fresh. Unlike anything I've used."
"Was skeptical about licorice toothpaste but this is beautifully balanced. Not overwhelming at all — just a warm, distinct flavour that makes brushing feel like a ritual. Completely hooked."
"My teeth feel so clean and my breath stays fresh for hours. The story behind the Amarelli collaboration makes it even better — you feel like you're using something genuinely special."
"Bought this for my father who loves licorice and he said it's the best gift I've ever given him. He's been using it every day for three months now and won't go back."
Amarelli is Italy's most celebrated licorice maker, founded in Calabria in 1731. For nearly three centuries they have been producing licorice from the finest roots using traditional methods. Their collaboration with Marvis is a meeting of two Italian icons.
Not at all. The flavour is rich and distinctive but expertly balanced. The deep, earthy warmth of licorice is complemented by a fresh mint finish that keeps it clean and pleasant, even for those new to licorice.
Yes. It gently removes surface stains and plaque with regular use, leaving teeth visibly smoother and naturally brighter over time. For targeted whitening, try the Whitening Mint.
Yes. It's free from animal-derived ingredients and never tested on animals, so it's suitable for vegan lifestyles.
Yes. Sodium fluoride (0.2% w/w) strengthens enamel and actively protects against cavities alongside the cleaning and freshening action.
Due to the nature of personal care products, we do not accept returns on opened items. If your product arrives damaged, contact care@seoulcart.in within 48 hours.
Complete transparency. Everything in Marvis Amarelli Licorice, nothing hidden.
Glycerin, Hydrated Silica, Aqua, Tetrapotassium Pyrophosphate, Aroma (Flavor), Cellulose Gum, Titanium Dioxide, Sodium Lauryl Sulfate, Sodium Saccharin, Sodium Fluoride (0.2% w/w fluoride ion), Sodium Citrate, Citric Acid, Eugenol.
Brush thoroughly twice a day. For optimal results, use regularly and avoid eating or drinking for 30 minutes after brushing.
